Japan’s beloved powdered green tea, matcha, has reached a critical point of supply constraint in 2025. Once readily available both domestically and abroad, matcha—especially high-grade ceremonial varieties—now faces limited stock, surging prices, and extended delivery delays. This article explores the root causes of the shortage, its effects on producers and consumers, and the prospects for restoration of supply.
1. Dramatic Drop in Production Volumes
Recent official figures reveal substantial year-on-year declines in the two key tencha (the steamed leaf precursor to matcha) harvests in Kyoto Prefecture:
| Tea Type |
2024 Volume |
2025 Volume |
Change |
| Uji Tencha (hand-picked) |
10,216 kg
|
6,140 kg
|
–40%
|
| First-harvest Tencha (machine-picked) |
529,960 kg
|
434,521 kg
|
–18%
|
Such steep declines stem largely from extreme weather during key growing periods. Record-breaking heatwaves in summer 2024 damaged tea bushes across Uji and broader Kyoto, reducing leaf yields and hampering quality.
2. Climate Change and Unpredictable Weather
Japan’s tea-producing regions experienced an unprecedented series of climate events:
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Heat stress: Temperatures in the 2024 growing season were the highest on record, scorching foliage and interrupting chlorophyll development crucial for tencha’s vibrant color and umami.
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Erratic rainfall: Unseasonal downpours during spring bud development led to fungal disease risks and uneven leaf growth.
These shifting patterns make planning harvests and maintaining consistent output increasingly difficult for small, heritage tea farms.
3. Aging Farmers and Labor Shortages
Japanese agriculture faces a structural demographic challenge: the average age of tea farmers has climbed steadily as younger workers migrate to urban centers. The number of tea cultivators fell from over 54,000 in 2000 to just 20,000 by 2025 in some prefectures.
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Hand-picking constraints: Ceremonial tencha relies on meticulous hand-plucking by skilled labor, now in short supply.
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Mechanization limits: While machine harvesting scales volume, it cannot match the precision required for premium matcha grades.
Without new entrants into tea cultivation, fields lie fallow, and processing capacity remains constrained.
4. Soaring Global Demand and Social Media Influence
Matcha’s international popularity exploded over the past decade, driven by its perceived health benefits and vibrant hue showcased on social platforms:
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Export surges: Japan’s green tea exports (including matcha) rose 16% by volume and 25% by value in 2024, reaching ¥36.4 billion ($252 million).
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Purchase limits: Prominent tea houses such as Ippodo and Marukyu Koyamaen imposed caps on consumer orders to preserve stocks for long-standing clients.
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“MatchaTok” phenomenon: Viral videos on TikTok and Instagram featuring lattes, desserts, and skincare sparked unprecedented interest among millennials and Gen Z worldwide.
This demand surge has outpaced the modest incremental gains in cultivation area and production efficiency, placing further strain on limited supplies.
5. Price Increases and Market Responses
Tencha fetched record prices at Kyoto auctions in 2025, nearly 170% higher than the previous year (¥8,235 per kg vs. ¥4,862 per kg in 2016) as buyers competed for dwindling lots. Retail matcha prices doubled in some overseas markets, prompting distributors to ration shipments and prioritize premium grades.
6. Short-Term Mitigations and Long-Term Strategies
Producers and industry groups are adopting a range of measures to address the shortage:
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Government support: The Ministry of Agriculture, Forestry and Fisheries is increasing subsidies for farm rejuvenation and encouraging organic and sustainable practices.
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New plantings: Tea cooperatives are expanding cultivation into Kagoshima and Shizuoka, though new bushes require 3–5 years before yielding tencha suitable for matcha.
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Technology adoption: Research into improved shade-net materials, heat-tolerant cultivars, and refined milling techniques aims to boost yield and quality resilience.
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Tourism management: In Uji—the historic matcha capital—local authorities are balancing visitor experiences with protection of small farms, offering off-season tea-picking workshops and limiting bulk souvenir purchases.
7. Outlook for Matcha Supply
While the 2025 spring harvest has helped stabilize inventories temporarily, experts caution that matcha availability will remain tight through late 2025. Recovery to pre-shortage levels hinges on:
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Climate consistency: Absence of further extreme weather events during critical bud and leaf growth phases.
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Labor revitalization: Incentivizing younger workers to join tea farming through cooperative business models and agritourism opportunities.
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Balanced demand growth: Educating consumers on grade distinctions and promoting powdered green teas that complement matcha in applications.
Manufacturers forecast gradual improvement by the 2026 harvest, but premium ceremonial matcha may remain a prized, limited offering for some time.
In this pivotal moment, the matcha community—farmers, distributors, and aficionados—faces both challenge and opportunity. By embracing sustainable farming, innovation, and mindful consumption, Japan’s matcha heritage can endure and flourish for generations to come.
Kamairi-cha (釜炒り茶), literally “pan‐fired tea,” is one of Japan’s most distinctive and rare green teas. Unlike the vast majority of Japanese teas—over 95%—which are steamed to halt oxidation, Kamairi-cha uses a Chinese‐style pan‐firing method. Its low‐yield, artisanal production yields a mellow, lightly roasted tea cherished for its gentle sweetness and aromatic depth.
Historical Origins and Regional Production
Pan‐firing tea was introduced to Japan from China around the 15th–17th centuries, arriving via Kyushu’s southern ports. Over time, steaming became the norm in Japan, relegating Kamairi‐cha to a niche status. Today, it accounts for less than 1% of Japanese tea production and is concentrated in Kyushu prefectures—Saga, Nagasaki, Kumamoto, Miyazaki, and Ōita. Traditional, hand‐worked batches survive alongside modern factory pan‐firing.
Manufacturing Process
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Withering: Fresh leaves are gently wilted to reduce moisture.
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Pan‐Firing (Kill‐Green): Leaves are heated in iron pans at 300–450°C to deactivate oxidative enzymes. Artisans stir continuously—by hand or machine—to prevent scorching and shape the leaves into commas or magatama (curved beads).
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Rolling and Knocking: Several rolling stages (“rough rolling,” “kneading,” and sometimes “final rolling”) both break cell walls—releasing flavor compounds—and form the characteristic twisted leaf.
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Drying and Second Firing: Leaves are drum‐dried or sun‐dried, then pan‐fired again to deepen the signature roasted aroma (“kama‐ka”) and ensure shelf stability.
Flavor Profile and Appearance
Kamairi-cha’s infusion pours a clear, pale golden liquor. Its aroma blends gentle roastiness with fresh, vegetal notes—far milder and sweeter than the grassy bite of steamed sencha. Astringency and bitterness are subdued, while umami and natural sweetness shine. The distinctive “kama‐ka” fragrance evokes toasted nuts and warm chestnut aromas.
Brewing Recommendations
Because Kamairi-cha lacks the intense chlorophyll bite of steamed teas, it can tolerate higher water temperatures (85–90°C) and slightly longer steep times (45–60 seconds). A standard ratio is 5 g of tea to 200 ml water. It also excels as a refreshing cold brew: steep 10 g in 1 l room‐temperature water for 1–2 hours in the fridge.
Health Benefits
As an unfermented green tea, Kamairi-cha retains rich antioxidants—catechins, vitamins C and B complex, and theanine—without oxidation‐induced nutrient loss. Regular consumption supports cardiovascular health and provides gentle caffeine uplift.
Why Kamairi-cha Is Special
The pan‐firing method demands exceptional skill: controlling pan temperature, moisture, and leaf agitation is a true craft. Each kiln batch varies subtly, reflecting terroir, artisan technique, and seasonal leaf quality. This tea embodies Japan’s tea heritage, bridging Chinese origins and Japanese refinement. For tea lovers seeking a mellow, aromatic green tea with storied roots and artisanal flair, Kamairi-cha remains a “phantom” treasure of Japanese tea culture.
Try the Kamairi-cha here!
ترجمة "الفوائد الصحية الرائعة للماچا: دليل شامل" إلى العربية
تمت ترجمة هذا الملخص من الملف المرفق إلى اللغة العربية. النص الأصلي يتناول الفوائد الصحية للماچا، وهو شاي أخضر ياباني مطحون بدقة. الترجمة أدناه موجزة وتغطي المحاور الرئيسة للملف الأصلي:
ما الذي يميز الماچا؟
على عكس الشاي الأخضر التقليدي الذي تُغلى أوراقه ثم تُزال، يتم استهلاك الماچا بكامل أوراقه مطحونة على شكل مسحوق. هذه الطريقة تمنح الماچا تركيزًا أعلى بكثير من المركبات الصحية. وتُزرع نباتات الشاي المخصصة للماچا في الظل لأسابيع قبل الحصاد، ما يزيد من محتوى الكلوروفيل والأحماض الأمينية، وخاصة الـ L-theanine.
مضادات الأكسدة الفريدة
تركيز عالٍ من EGCG
يعد الماچا من أغنى المصادر الطبيعية بمضادات الأكسدة، خاصة الكاتيشينات مثل EGCG. تشير البحوث إلى أن محتوى مضادات الأكسدة في الماچا قد يفوق الشاي الأخضر العادي بـ 137 مرة. يعمل الماچا على تحييد الجذور الحرة، ويمنع تلف الخلايا المرتبط بالشيخوخة والأمراض المزمنة.
حماية خلوية شاملة
تعزز الكاتيشينات في الماچا أنزيمات إزالة السموم، وتحمي خلايا الجسم وتدعم صحة الأنسجة وطول عمرها.
تعزيز القدرات العقلية وإدارة التوتر
ال-ثيانين: التركيز المريح
يحتوي الماچا على كمية كبيرة من الحمض الأميني "ال-ثيانين"، والذي يساهم في تهدئة الأعصاب دون التسبب في النعاس، ويعمل بالتوازي مع الكافيين لمنح حالة من "اليقظة الهادئة". تؤكد دراسات سريرية أن ال-ثيانين يزيد نشاط الموجات الدماغية ألفا، ما يعزز التركيز والذاكرة ويقلل من مستويات القلق والتوتر.
تقليل التوتر والقلق
تم رصد انخفاض في القلق وتحسّن ملحوظ في القدرة على التركيز والاستجابة عند تناول الماچا بانتظام، ويُعتقد أن السبب هو تأثيرات ال-ثيانين على النواقل العصبية مثل GABA والدوبامين والسيروتونين.
فوائد للقلب والأوعية الدموية
يعمل الماچا على خفض الكوليسترول الضار LDL، ويحسن ضغط الدم، ويقلل من الالتهابات المزمنة، كما يساعد في توسعة الشرايين وتحسين تدفق الدم، مما يقلل من خطر الجلطات وتصلب الشرايين.
دعم إدارة الوزن والتمثيل الغذائي
أظهرت الأبحاث أن الماچا يزيد معدل الحرق الحراري في الجسم ودعم صحة الأمعاء عن طريق تحسين تركيب البكتيريا المفيدة، مما يساعد في خسارة الوزن وتحسين تحمل الجلوكوز.
تعزيز جهاز المناعة
الكميات الكبيرة من الكاتيشينات وفيتامين C تدعم المناعة وتساعد الجسم في مقاومة الفيروسات والبكتيريا وتعزيز إنتاج كريات الدم البيضاء.
دعم إزالة السموم
بفضل تركيز الكلوروفيل العالي في الماچا، يساعد في تنقية الجسم من السموم والمعادن الثقيلة ويدعم وظائف الكبد.
الوقاية من السرطان
تشير الأبحاث إلى أن الماچا يحد من تكاثر الخلايا السرطانية ويمنع نشوء الأوعية الدموية المغذية للأورام، ويساعد في تحفيز موت الخلايا السرطانية (Apoptosis).
صحة الجلد ومقاومة الشيخوخة
يساعد مضاد الأكسدة EGCG في الماچا على حماية الجلد من أضرار الأشعة فوق البنفسجية، ويقلل من الالتهابات الجلدية ويعزز انتاج الكولاجين، ما يؤدي إلى بشرة أكثر صحة ونقاءً.
التطبيق العملي والاستهلاك
لتحقيق أقصى قدر من الفوائد، ينصح بتحضير الماچا بماء ساخن عند درجة حرارة 70-80°C وخفقه حتى يصبح رغويًا. التناول اليومي الموصى به هو كوب أو كوبان (2-4 جرامات من مسحوق الماچا)، مع الحرص على ألا تتجاوز الحدود اليومية للكافيين.
هذه الترجمة موجزة وتلخص النقاط الرئيسة للملف الأصلي حول الماچا وفوائده الصحية المثبتة علميًا، وتأثيره الإيجابي على الجسم والعقل والصحة العامة.
Matcha, the vibrant green powdered tea that has captured the world's attention, represents far more than just a trendy beverage. This finely ground powder, derived from specially cultivated green tea leaves, offers a remarkable array of health benefits that have been validated by extensive scientific research. From ancient Japanese tea ceremonies to modern wellness practices, matcha continues to demonstrate its profound impact on human health.
What Makes Matcha Unique?
Unlike traditional green tea where leaves are steeped and discarded, matcha involves consuming the entire tea leaf in powdered form. This fundamental difference results in a dramatically higher concentration of beneficial compounds. The cultivation process is equally distinctive—tea plants destined for matcha are grown in shade for several weeks before harvest, which increases chlorophyll production and enhances the concentration of amino acids, particularly L-theanine.
The meticulous production process involves steaming the leaves immediately after harvest to prevent oxidation, followed by drying and grinding into a fine powder using traditional stone mills. This careful preparation preserves the tea's vibrant green color and maximizes its nutritional potency.
Superior Antioxidant Properties
Unmatched EGCG Content
Matcha stands out as an antioxidant powerhouse, containing exceptionally high levels of catechins, particularly epigallocatechin gallate (EGCG). Research indicates that matcha contains up to 137 times more antioxidants than regular green tea, with EGCG concentrations reaching 95.48 mg/g in optimally extracted matcha. This remarkable concentration makes matcha one of the most potent natural sources of antioxidants available.
The antioxidant activity of matcha demonstrates impressive radical scavenging capabilities, with studies showing DPPH and ABTS radical scavenging activities of 88.28% and 90.02% respectively. These powerful antioxidants work tirelessly to neutralize free radicals, protecting cells from oxidative damage that contributes to aging and chronic diseases.
Comprehensive Cellular Protection
The catechins in matcha provide comprehensive cellular protection through multiple mechanisms. They enhance the activity of detoxification enzymes including glutathione peroxidase, catalase, and glutathione reductase, optimizing cellular redox homeostasis. This protection extends beyond individual cells to support overall tissue health and longevity.
Cognitive Enhancement and Stress Management
L-Theanine: The Calm-Focus Connection
One of matcha's most distinctive features is its high concentration of L-theanine, an amino acid that promotes relaxation without sedation. A standard cup of matcha contains approximately 25-35mg of L-theanine, up to five times more than regular green tea. This unique compound works synergistically with caffeine to create what researchers call "calm alertness"—a state of focused relaxation that enhances cognitive performance without the jitters associated with coffee.
Research published in clinical studies demonstrates that L-theanine can alter brain wave patterns within 30-60 minutes of consumption, promoting alpha brain wave activity similar to that achieved during meditation. This neurological effect translates to improved attention span, enhanced memory, and better stress management.
Stress Reduction and Anxiety Management
Clinical trials have shown that matcha consumption significantly reduces anxiety levels compared to placebo groups. The stress-reducing effects are attributed to L-theanine's ability to modulate neurotransmitters including GABA, dopamine, and serotonin. Additionally, matcha consumption has been associated with reduced cortisol levels and improved stress resilience.
A recent study involving 42 participants aged 25-34 found that daily matcha consumption for two weeks resulted in higher attentional function and faster reaction times, particularly during stress conditions. Participants also demonstrated improved ability to identify positive emotions, suggesting enhanced emotional well-being.
Cardiovascular Health Benefits
Heart-Protective Mechanisms
Matcha's cardiovascular benefits stem from its ability to address multiple risk factors simultaneously. The catechins in matcha help reduce LDL (bad) cholesterol while maintaining HDL (good) cholesterol levels. Studies have shown that regular green tea consumption, particularly concentrated matcha, can reduce the risk of heart attacks by up to 43% and decrease the risk of dying from heart attack by 70%.
The flavonoids in matcha improve blood pressure regulation, reduce clot formation risk, and prevent atherosclerosis (plaque buildup in arteries). Research demonstrates that matcha consumption can improve blood flow by expanding heart arteries, with studies showing 3.7% arterial dilation within 30 minutes of consumption.
Anti-Inflammatory Cardiovascular Support
The anti-inflammatory properties of matcha's catechins help reduce chronic inflammation, a key contributor to cardiovascular disease. By inhibiting inflammatory pathways and reducing oxidative stress, matcha supports long-term cardiovascular health and may help prevent the development of heart disease.
Weight Management and Metabolic Benefits
Enhanced Thermogenesis
Matcha has demonstrated significant potential in supporting weight management through multiple mechanisms. Research indicates that matcha can enhance thermogenesis (the body's rate of burning calories) from a normal 8-10% of daily energy expenditure to between 35-43%. This dramatic increase in metabolic rate supports fat burning and weight loss efforts.
Gut Microbiome Modulation
Recent research has revealed that matcha's weight management benefits extend to gut health. A comprehensive study using 16S rDNA sequencing and metabolomics found that matcha supplementation significantly improved gut microbiota composition in obese mice. Specifically, matcha increased beneficial bacteria such as Alloprevotella, Ileibacterium, and Rikenella while reducing obesity-promoting bacteria like Romboutsia.
The study also demonstrated that matcha influences gut metabolites, increasing beneficial compounds like formononetin and vitamin C while reducing potentially harmful metabolites. These changes in gut microbiota and metabolites contribute to improved glucose tolerance, reduced body weight, and decreased adipose tissue accumulation.
Immune System Support
Comprehensive Immune Enhancement
Matcha serves as a powerful immune system booster through multiple pathways. The high concentration of catechins, particularly EGCG, exhibits potent antiviral and antibacterial properties. These compounds help neutralize harmful pathogens while supporting the body's natural defense mechanisms.
The immune-boosting effects of matcha include enhanced T-cell activity, increased white blood cell production, and improved natural killer cell function. Vitamin C content in matcha supports immune cell production and function, while the antioxidants protect immune cells from oxidative damage.
Detoxification Support
The high chlorophyll content in matcha provides significant detoxification benefits, helping eliminate toxins and heavy metals from the body. This detoxification process reduces the burden on the immune system, allowing it to function more effectively. The chlorophyll also supports liver function, further enhancing the body's natural detoxification processes.
Cancer Prevention Potential
Cellular-Level Protection
Emerging research suggests that matcha may offer significant cancer prevention benefits. Studies conducted at the University of Salford found that matcha could inhibit cancer stem cell propagation, particularly in breast cancer cells. The research demonstrated that matcha shifts cancer cells toward a quiescent metabolic state, effectively stopping their spread at relatively low concentrations (0.2 mg/ml).
The anti-cancer mechanisms of matcha include inhibition of tumor angiogenesis, suppression of inflammatory processes that contribute to carcinogenesis, and induction of apoptosis in cancer cells. The EGCG in matcha has been shown to affect multiple signaling pathways involved in cancer development, including the mTOR pathway, which is crucial for cancer cell growth and survival.
Protective Against Multiple Cancer Types
Research indicates that regular consumption of green tea, especially concentrated matcha, is associated with reduced risk of several cancers, including breast, ovarian, lung, cervical, prostate, and pancreatic cancers. The protective effects are attributed to the combined action of multiple bioactive compounds working synergistically to prevent cellular transformation and inhibit tumor growth.
Skin Health and Anti-Aging Benefits
Comprehensive Skin Protection
Matcha's benefits extend to skin health through multiple mechanisms. The high antioxidant content helps protect against UV damage, reduce signs of aging, and support collagen production. The anti-inflammatory properties help calm irritated skin, reduce redness, and support overall skin health.
The catechins in matcha, particularly EGCG, help protect skin cells from free radical damage while promoting cellular repair and regeneration. Regular matcha consumption or topical application can contribute to improved skin texture, reduced fine lines, and enhanced overall skin appearance.
Natural Detoxification for Skin
The detoxifying properties of matcha, primarily through its chlorophyll content, help eliminate toxins that can contribute to skin problems. This internal cleansing process supports clearer, more radiant skin while reducing the likelihood of acne and other skin conditions.
Traditional Wisdom Meets Modern Science
The Japanese Tea Ceremony Connection
The traditional Japanese tea ceremony, known as Chado or "the way of tea," has recognized matcha's health benefits for centuries. The ceremony emphasizes four key principles: harmony (Wa), respect (Kei), purity (Sei), and tranquility (Jaku). These principles reflect the holistic approach to health that matcha embodies.
The meditative aspects of tea preparation and consumption contribute to stress reduction and mindfulness, amplifying the physiological benefits of matcha consumption. This integration of mental and physical wellness demonstrates the comprehensive approach to health that matcha represents.
Practical Applications and Consumption
Optimal Preparation Methods
To maximize health benefits, matcha should be prepared using water heated to 160-180°F (70-80°C) and whisked until frothy. The traditional bamboo whisk (chasen) helps create the proper texture while ensuring complete dissolution of the powder. For optimal antioxidant extraction, allow the matcha to steep for 5-10 minutes when possible.
Dosage and Safety Considerations
Research suggests that 1-2 cups of matcha daily (equivalent to 2-4 grams of powder) provides optimal health benefits while remaining within safe caffeine limits. The L-theanine content helps moderate caffeine's effects, making matcha suitable for consumption later in the day compared to coffee.
Integration with Healthy Lifestyle
Matcha works best as part of a comprehensive approach to health, complementing a balanced diet, regular exercise, and stress management practices. The sustained energy provided by matcha can support physical activity, while its stress-reducing properties enhance recovery and overall well-being.
Future Research Directions
Emerging Applications
Current research continues to explore matcha's potential in addressing various health conditions. Studies are investigating its role in neurodegenerative disease prevention, diabetes management, and liver health support. The unique combination of bioactive compounds in matcha suggests potential applications in personalized medicine and targeted therapeutic approaches.
Optimization of Benefits
Researchers are working to better understand how different preparation methods, consumption timing, and individual genetic factors influence matcha's health effects. This research may lead to more personalized recommendations for maximizing matcha's health benefits.
Conclusion
Matcha represents a remarkable convergence of traditional wisdom and modern scientific validation. Its unique combination of antioxidants, amino acids, and other bioactive compounds provides comprehensive health benefits that extend far beyond simple nutrition. From cognitive enhancement and stress management to cardiovascular protection and immune support, matcha offers a holistic approach to wellness that addresses multiple aspects of health simultaneously.
The growing body of research supporting matcha's health benefits, combined with its rich cultural heritage, positions it as more than just a beverage—it's a powerful tool for promoting optimal health and longevity. As we continue to understand the complex interactions between its various compounds, matcha's role in preventive medicine and wellness optimization will likely expand, offering new opportunities for natural health enhancement.
Whether consumed as part of a traditional tea ceremony or incorporated into modern wellness routines, matcha provides a time-tested pathway to better health, supported by both ancient wisdom and contemporary science. Its ability to deliver sustained energy, promote mental clarity, and support overall well-being makes it an invaluable addition to any health-conscious lifestyle.
Grace & Green offers the Best Organic Matcha Green Tea, Hojicha Powder etc. Here is FAQs we are often asked about our Japanese green teas and service. :)
1. What is matcha?
Matcha is a type of green tea made by finely grinding tea leaves into powder. Unlike traditional green tea, where the leaves are steeped and then discarded, matcha is mixed directly into hot water, allowing you to consume the entire tea leaf.
2. What makes matcha special?
Matcha is rich in antioxidants, particularly catechins, which may help boost metabolism, support brain function, and promote heart health. Additionally, it contains L-theanine, an amino acid that promotes relaxation and focus without causing drowsiness.
3. What does matcha taste like?
Matcha has a unique flavor profile that is vegetal, earthy, and slightly sweet. High-quality matcha is smooth and creamy with a balanced bitterness.
4. How do I prepare matcha?
Traditionally, matcha is prepared using a bamboo whisk (chasen) and a matcha bowl (chawan). To prepare, sift a small amount of matcha powder into the bowl, add hot water (approximately 80°C/176°F), and whisk vigorously until a frothy layer forms. Alternatively, you can use a milk frother or regular whisk.
5. What are the different grades of matcha?
Matcha comes in two main grades: ceremonial grade and culinary grade.
6. What is ceremonial grade matcha?
Ceremonial grade matcha is made from the youngest, highest-quality tea leaves, offering a smoother and sweeter flavor. It is ideal for traditional tea ceremonies or drinking on its own.
7. What is culinary grade matcha?
Culinary grade matcha is made from slightly older tea leaves, resulting in a stronger and more robust flavor. It is commonly used in recipes for lattes, smoothies, and desserts.
8. Where can I buy high-quality matcha?
You can purchase high-quality matcha from reputable tea shops or online retailers specializing in Japanese teas.
9. What should I look for when buying matcha?
When purchasing matcha, it is important to choose products that are sourced from Japan and provide clear information about the grade and origin of the tea.
10. Can you recommend a specific brand?
Yes, Grace & Green is a trusted brand that offers premium organic matcha sourced directly from Japan.
11. Are there options for beginners?
Yes, some brands provide beginner-friendly kits or sets that include matcha powder and essential tools like a whisk or scoop.
12. Can you recommend a starter kit?
Grace & Green offers a Beginner's Matcha Set with free delivery, making it an excellent choice for newcomers to matcha.
13. How do I store matcha?
To maintain its freshness, store matcha powder in an airtight container in a cool, dark place.
14. What should I avoid when storing matcha?
Avoid exposing matcha to heat, light, and moisture, as these factors can degrade its quality.
15. What are the benefits of drinking matcha?
Matcha is known for its health benefits, which include:
- Boosting metabolism
- Supporting brain function
- Enhancing mood
- Promoting heart health
16. Does matcha contain any special ingredients?
Yes, matcha contains L-theanine, an amino acid that helps promote relaxation and focus.
17. What is the difference between matcha and regular green tea?
The primary difference is that with matcha, you consume the entire tea leaf, resulting in a more concentrated beverage. In traditional green tea, only the infused water is consumed, and the leaves are discarded.
18. Why is high-quality matcha smooth and creamy?
High-quality matcha is made from the youngest and finest tea leaves, which contribute to its smooth, sweet, and creamy texture.
19. Is there a minimum order for free delivery from Grace & Green?
Yes, Grace & Green offers free international delivery for orders over $36 USD.
20. What other products does Grace & Green offer?
In addition to matcha, Grace & Green also offers Hojicha Powder.
Would you like any adjustments or additional details?
Matcha Latte Posted on 12 Oct 23:21 , 0 comments
Matcha Latte is becoming popular worldwide.
And some tea lovers are making their own creative Matcha Latte!
Here is a list of creative matcha latte.
We hope you will try them and find your favorite one or ones. :)
☆☆☆ Reopen Big Sale! ☆☆☆
We are back and ready to ship our Best Quality Organic Matcha and Hojicha Powder. :)
Our stock is getting low. =O
―― Hurry up, or you'll miss the Sale! ーー
25/SEP/2024 ～ 28/SEP/2024
・We stop the sale when our products are sold out.
Matcha Soda! Posted on 25 Jun 22:50 , 0 comments
Summer is just around the corner.
Try this fun recipe and enjoy the Summer!
Full recipe is Here (The Cup of Life, a tea blogger in Canada)
☆☆☆CYBER MONDAY☆☆☆
Our Cyber Monday sale is here
now's your chance to grab what you missed.
Our online store is opening a new door
We're excited to announce that Japan Post resumed shipping to USA, Canada, UK, France and Germany! Now customers in those countries can shop and get free shipping option. :)
We will continue to offer the Best Organic Matcha Green Tea and Hojicha Powder for Matcha Lovers and Hojicha Lovers!
